"I don't believe in the kind of magic in my books. But I do believe something very magical can happen when you read a good book"
Even if the book is not what I want it to be, even if I'm reading it thinking, 'this is just rubbish, why am I doing this to myself?' I will finish it. I can't leave a story untold in my mind once I have started.
I even like the smell of books! I particularly like the smell of ink on new books (ooh, those glossy textbooks too!), but old, musty book smells are also amazing. I like the feel of a book's weight in my hands, and the texture of the paper. I think this is why I can't bring myself to buy an e-reader. I love looking for books (new or old), researching about books, waiting for books to arrive in the mail, holding them in my hand as I walk to a coffee shop... Clearly, reading is a whole-body experience for me.
I have a bit of a 'book-to-screen' rule as well. I usually (as in try to, about 90% of the time!), read the book before I see it's screen adaptation. Many times this has exposed me to a book that I might not have normally read. Other times, I have read the book, then have forgone the movie or tele-series entirely!
Either way, it's a good place to start if I'm unsure what to read next. However, this hardly ever happens. I always seems to have about four books, piled up next to my bed, waiting for me to explore.